The private market
How off-market actually works
Three tiers, a handful of people who hold the keys, and one document that opens every door. The mechanism behind the sales nobody sees.
The ticket
Off-Market Readiness
Funds, advisers, timing, discretion and mandate: ten questions, three answers each, and a score that tells you what an agent holding a blind listing will conclude about you, and what to fix before you register.
How ready you look from the other side of the table.
Loading the instrument.
Read next
The private market
The private market
Proof of funds and the NDA
The two documents that separate buyers who see houses from buyers who see listings, and how to handle each without giving anything away.
The private market
Selling quietly
How a family sells a house without a photograph in circulation, why it is often the better price, and what it asks of the seller in return.
The Private Letter
One letter a month.
One letter a month: what moved in the hotspots, one anonymised sale explained, one number worth knowing. No advertising, no tracking, one click to leave.